About Us

About Us

Empowering young people through support, learning & opportunity

Generation England CIC is a youth and community organisation established in 2008, dedicated to supporting disadvantaged children and young people across Sandwell and Birmingham. Through tailored mentoring, education programmes, workshops and social-emotional learning, we help young people build confidence, resilience, leadership skills and positive aspirations for their future.

For over 17 years, we have worked in partnership with schools, local authorities and community organisations to deliver meaningful, structured support that creates real and lasting positive outcomes for more than 3200+ young people, especially those from underserved and hard-to-reach communities.

Our Values

Principles that shape everything we deliver

Compassion

We place care, understanding and empathy at the centre of all our work, ensuring every young person feels supported and valued.

Integrity

We are committed to honesty, consistency and delivering on our promises with professionalism and responsibility.

Collaboration

We work closely with schools, families, organisations and communities to achieve the best outcomes for young people.

Empowerment

We focus on building confidence, independence and self-belief so young people can achieve their full potential.

Sustainability

We aim to create long-term, lasting impact through structured programmes and continuous support.

Innovation

We design creative and engaging approaches that respond to the evolving needs of young people and communities.